Chin Lu 呂錦華


With more than 14 years of experience in the digital marketing and social content space under my belt, I’ve worn a lot of different hats! Below are the freelance services I currenly offer and am available for, as well as testimonials from clients whom I’ve worked with for at least a year. 

FREELANCE BRAND STRATEGY
  • Research-informed positioning
  • Tone of voice development
  • Brand messaging architecture & hierarchy
  • Competitor & industry research

FREELANCE CONTENT STRATEGY & COPYWRITING
  • Social media content strategy, planning, and creation
  • Company blog posts
  • White papers
  • E-mails and newsletter
  • Websites & landing pages
  • FAQs
  • Mobile app: UX flow, CX, push notifications
  • Branded content
  • Ghostwriting
  • Resume review and editing
  • Naming products & services
  • Audience engagement strategy

FREELANCE EDITORIAL WRITING
  • Interviews and profiles of groups or individuals
  • Listicles
  • Trend reporting and analysis
  • Lifestyle content/service journalism: food & cooking, fashion & beauty, pop culture
  • Personal essays: on the Asian American & immigrant experience, media representation, dating & relationships

FREELANCE SOCIAL MEDIA CONSULTING
  • Overarching strategy
  • Content and editorial calendar strategy
  • Community management strategy
  • Current owned social audit
  • Competitor audit
  • Content trends research
  • Hashtag strategy

Services I do NOT offer: social media community management, graphic design, video production or editing, paid social media ads buying or planning.

VERTICALS I SPECIALIZE IN
  • Entertainment & gaming
  • Consumer tech: software and hardware
  • Fintech
  • Beauty & fashion
  • Food & beverages
  • Sustainable CPG
  • Brands  targeting women, millennials, BIPOC, and Gen Z
SELECT TESTIMONIALS

💡💡💡💡💡


“Chin Lu is an exceptional content designer/content strategist. We worked together on a new app concept, and I highly recommend her. She immediately understood the concept of what we were building, demonstrated sharp intellect and clear grasp of our vision.

Throughout the project, Chin consistently addressed trust and safety considerations, providing insightful product suggestions that improved the user experience. Her collaboration skills made working with our in-house designers a seamless and enjoyable process.

In addition to her expertise, Chin was extremely reliable and responsive. We were consistently impressed by her fast turnarounds. I recommend Chin Lu to any early-stage startup or larger organization alike. She excels in dealing with ambiguity and has a wealth of experience and adaptability that makes her a great asset to any team.”  
- Sam England, CEO and Co-Founder of AI startup

🌎🌎🌎🌎🌎


“Chin has been invaluable to Force of Nature over the last year+. We have a very small marketing team that can't always focus on each one of our channels and Chin has taken our social media and run with it. She handles the content development for us so all we have to do is schedule. Onboarding with her was very easy, she quickly understood our tone and voice, and she's never missed a deadline. I can't recommend her enough!”

- Lana Tkachenko, Director of Marketing & Content at eco-friendly cleaning product company

🤝🤝🤝🤝🤝


“Chin is a highly talented content strategist and any team would be lucky to have her. In our one-year engagement, we successfully tackled diverse projects for a fintech startup, Kikoff, including web pages, mobile app flow, blog posts, text notifications, and FAQs. Chin seamlessly integrates with full-time teams, understanding nuances and goals across different departments. Her adaptability, coupled with a receptive attitude toward feedback, ensures a collaborative and top-notch outcome.

I wholeheartedly recommend Chin's services for anyone seeking a skilled and adaptable content strategist. She integrates well into all types of teams ranging from early-staged startups to large organizations.”

- Phillip Cun, Head of Design at fintech startup

🔥🔥🔥🔥🔥

“I’ve been fortune enough to work with Chin in two different stages of my professional life…Despite the many years between these two stages, I’ve been delighted to see that Chin has managed to consistently be the smartest, most insightful, and professional person in the room.

I’ve watched her take in a flimsy brief and output incredible work that’s gone on to make clients very happy. She can operate in the void, she asks all the right questions, and brings the HEAT to any work session. She’s a joy to work with and I hope to have the chance again soon.”
- Greg Speck,  Senior Producer at content studio

For more recommendations I’ve received publicly, please visit my LinkedIn. 

Please contact me at chinhualu36@gmail.com for details

And if you want to just “pick my brain” for an hour (where you may ask any me any questions on the call with no prep work needed by me beforehand), or want to inquire about potential speaking engagement oportunities, please reach out for a quote!