Chin Lu

Hi there! I’m an SF-based digital strategist, marketer, and writer.

Currently I’m freelancing as a marketing consultant. Recently I contracted as a strategist at Bonfire Labs the creative content agency, and as the social media editor for Character Media (formerly known as Kore Asian Media), an entertainment news magazine that is the oldest Asian American publication.

Previously I was the Senior Strategist at Portal A, a creative studio for both branded and original content heavily featuring influencers and celebrities. Prior to that, I was doing brand, social, and influencer marketing strategy at two advertising agencies: Mekanism and MUH-TAY-ZIK | HOF-FER (Now M/H VCCP). I also was  TATCHA the luxury beauty brand’s only social media lead for a while. 

I also write. My personal essays have been published on VICE, The Bold Italic (RIP) and Refinery29. Most recently I wrote about what I learned in 2018 on the SF Egotist. I’m verified on Twitter, and my tweets have been included in dozens of Twitter Moments #humblebrag. 

In my free time, I’m on an all-female hip hop dance team and a mentor for the East Bay College Fund. I love talking to young people about career guidance, whether it’s as a workshop leader for the ITASA conference, a guest speaker for a Creativity in Business class at USF, or part of the alumni panel for student groups at UC Berkeley.

For more detials, please take a look around. I’m always looking for new exciting opportunities so feel free to reach out! 


Portal A, Digiday’s Best Content Marketing Agency of the Year (2018) & Best Video Advertising Agency of the Year (2019)

  • Webby: Best Web Personality/Host Award for “5 Minutes From Home” with Stephen Curry (2019)

  • Streamy Brand Award: Best Branded Content Video for Glad “Upside Down Cooking Challenge” (2018)

  • Streamy Brand Award: Best Influencer Campaign for Brita “New Year, New Me” (2018)

Muhtayzik/Hoffer, AdAge Small Agency of the Year (2014)

Mekanism, AdAge Small Agency of the Year (2011, 2012)

  • Cannes Lions: Best Use of Social Media Shortlist for Samsung “Coast to Coast Photo Post” (2012)

  • Cannes Lions: Viral Video Shortlist for 20th Century Fox’s “Ape with AK-47” (2012)